Modern world, modern marketplaces. Revenue in the “E-commerce” market amounts to US$1,474,196m in 2017 worldwide. Source — Statista. Diving into this money pool with your business, needs an elegant and effective website and a mobile app.
An an e-commerce website should introduce new and innovative features for convenient shopping experience for its business to succeed.
1. Effective Navigation System
User interface is the first thing that a person visiting your site or app will interact with and if its confusing user will part ways to probably never return. Their is also a risk of negative publicity when this happens. So what do you do to avoid this hurdle? You design a clutterless, clean layout that is easy to navigate. Your navigation, content, and design should all mesh well together to bring the right user experience. Categories should be self-explanatory and should be broken down into subcategories so visitors can quickly find what they are looking for.
Colours play a big part on user moods. Choose a scheme that evokes your brand message. Your theme and colour coding can set your visitors’ moods.
Give users quick tools to compare products, assorted shopping categories and product filtering.
User interface is the first thing that a person visiting your site or app will interact with and if its confusing user will part ways to probably never return. Their is also a risk of negative publicity when this happens. So what do you do to avoid this hurdle? You design a clutterless, clean layout that is easy to navigate. Your navigation, content, and design should all mesh well together to bring the right user experience. Categories should be self-explanatory and should be broken down into subcategories so visitors can quickly find what they are looking for.
Colours play a big part on user moods. Choose a scheme that evokes your brand message. Your theme and colour coding can set your visitors’ moods.
Give users quick tools to compare products, assorted shopping categories and product filtering.
2. High resolution Images and Videos and product descriptions.
Using best quality high resolution images and videos to demonstrate your products. The world runs on visuals, and you can interest users far more quickly with images rather than long blocks of text. It is a key factor in impressing the customer into buying. At-least provide 3-4 images per product with all possible angles. Buyers now a days prefer zooming in and out of product images to get a feel of the product. Slow loading or blurry images will lead to drop-off It is also important to thoroughly describe the items in detail. Cover all aspects, including size, texture, uses, benefits, colours available, etc. Authoritative content builds trust with browsers who could potentially become future customers. Content builds brand awareness, elicits social media shares, and improves search engine visibility.
Using best quality high resolution images and videos to demonstrate your products. The world runs on visuals, and you can interest users far more quickly with images rather than long blocks of text. It is a key factor in impressing the customer into buying. At-least provide 3-4 images per product with all possible angles. Buyers now a days prefer zooming in and out of product images to get a feel of the product. Slow loading or blurry images will lead to drop-off It is also important to thoroughly describe the items in detail. Cover all aspects, including size, texture, uses, benefits, colours available, etc. Authoritative content builds trust with browsers who could potentially become future customers. Content builds brand awareness, elicits social media shares, and improves search engine visibility.
3. Easy Product Search
Remember that most users are looking for products to buy, and they want to be able find it instantly without searching endlessly on your site. Most people take Google as their standard when it comes to the search function. If it takes only a few seconds for Google to find anything on the whole internet and your search is expected to do the same. Anticipate what users are looking for and give them a clear path to the answers. Never leave them at a dead end.
Remember that most users are looking for products to buy, and they want to be able find it instantly without searching endlessly on your site. Most people take Google as their standard when it comes to the search function. If it takes only a few seconds for Google to find anything on the whole internet and your search is expected to do the same. Anticipate what users are looking for and give them a clear path to the answers. Never leave them at a dead end.
4. Mobile compatibility
80% of all online adults own a smartphone. Mobile visits, in many cases now, outrank desktop use. Shoppers prefer the availability and mobility that tablets and smartphone’s provide. If your e-commerce design isn’t responsive or optimized for mobile, you eliminate thousands of potential sales and customers. Responsive designs cater to any screen size or at least the most common ones. Even with the smaller screen size, your usability and experience should still be top-notch for all aspects including CTA, images, content, and the checkout process.
80% of all online adults own a smartphone. Mobile visits, in many cases now, outrank desktop use. Shoppers prefer the availability and mobility that tablets and smartphone’s provide. If your e-commerce design isn’t responsive or optimized for mobile, you eliminate thousands of potential sales and customers. Responsive designs cater to any screen size or at least the most common ones. Even with the smaller screen size, your usability and experience should still be top-notch for all aspects including CTA, images, content, and the checkout process.
5. Customer Reviews and Testimonials
Customers may be interested in your product, but most of them won’t actually consider making a purchase until they’ve heard from people who have already done so. Help them make the decision to buy by providing positive testimonials from recent customers. You can create a separate page for these stories and link to it in your blog posts and email marketing information.
Customers may be interested in your product, but most of them won’t actually consider making a purchase until they’ve heard from people who have already done so. Help them make the decision to buy by providing positive testimonials from recent customers. You can create a separate page for these stories and link to it in your blog posts and email marketing information.
6. Easy Checkout and multiple payment options
Adding products to the shopping card should be hassle free. Make sure you have a design and functionality that makes viewing the items in cart easy instead of confusing users during checkout.
In times when digital wallets are changing the way we transact, your e-commerce website must adopt advanced payment options for quick and safe payments. More options you offer, more trust you to build with the customers.
Adding products to the shopping card should be hassle free. Make sure you have a design and functionality that makes viewing the items in cart easy instead of confusing users during checkout.
In times when digital wallets are changing the way we transact, your e-commerce website must adopt advanced payment options for quick and safe payments. More options you offer, more trust you to build with the customers.
Conclusion
An e-commerce portal needs be pleasing to the eye and a stress-free shopping experience as well. By developing an online store that is easy to navigate on various devices, you will expand your customer base and grow as a business acquiring new ones.
An e-commerce portal needs be pleasing to the eye and a stress-free shopping experience as well. By developing an online store that is easy to navigate on various devices, you will expand your customer base and grow as a business acquiring new ones.
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