Google officially launched the new “Search Analytics” feature in Google Webmaster Tools in place of “Search Queries”, in short Google replaced the “Search Queries” with “Search Analytics” by adding more features in it.
Search Queries (previous view)
Search Analytics (current view)
In the previous Search Queries report you could go to the “Top Pages” tab and able to see which keywords were driving to which pages, but in the new Search Analytics report you can see this option according to particular criteria.
Google said, “there are some differences between Search Analytics and Search Queries. Data in the Search Analytics report is much more accurate than data in the older Search Queries report, and it is calculated differently.”
By using new Search Analytics feature you can break down the search data of website into different category, such as:
Compare Queries
Compare Pages
Compare Countries
Compare Devices
Compare Search Properties
Compare Date Ranges
The above things are very useful for webmasters to analyze the site more precisely.
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