Multiple ways to spend and earn money through Google AdWords

AdWords offers several bid strategies that are tailored to different types of campaigns.Depending on which networks your campaign is targeting, and whether you want to focus on getting clicks, impressions, conversions you can determine which strategy is best for you. In this article, our digital marketing experts providing top seo services  will describe you how to use your advertising goals to choose your bid strategy.

Manual Cost Per Click (CPC):

This lets you manage your maximum CPC bids yourself. You can set different bids for each ad group in your campaign, or for individual keywords or placements. If you’ve found that certain keywords or placements are more profitable, you can use manual bidding to allocate more of your advertising budget to those keywords or placements.

 

Image : Where you can go for Manual, Automatic, Enhanced, CPA and other flexible strategies.

Automatic Cost Per Click (CPC):

In this setting, advertisers focus on driving click traffic but give AdWords control over individual CPC bids. Set a daily budget and AdWords automatically adjusts your bids with the goal of getting the most clicks for the budget. With automatic bidding, AdWords does all the work to get the most clicks.

This is usually a decent bid strategy to use if you find yourself having to drastically reduce budgets (for one reason or the other), where you don’t want to lose impression share too fast.

Drawback: it doesn’t allow you to set max CPC bids at the individual keyword levels. Some keywords may be performing better where you want to increase bids, and others are performing worse. If you use automated bidding, then you won’t be able to have that level of control.

There is also the option to set a CPC bid limit. Setting a limit can help control costs, but might also potentially limit clicks.

Select “AdWords will set my bids to help maximize clicks within my target budget”.

Enhanced Cost Per Click (CPC):

Enhanced CPC (ECPC) gives Google the freedom to increase or decrease your bids by 30%.

Google tells us that they use historical conversion data and their algorithms to predict which searchers are more likely to lead to a conversion and which aren’t.

In the event that a conversion is likely to happen, Google will increase your max CPC bid by up to 30%, and do the opposite for conversions that are least likely to happen.

CPA Bidding (Conversion Optimizer)

Also known as conversion optimizer, CPA bidding allows Google to adjust bids to average a certain cost per conversion goal that you’ve set.

Based on the history of your AdWords account and conversion volumes, CPA bidding needs at least 15 conversions over a span of 30 days to become active.

Many times, I’ve found that CPA bidding is much more effective on the AdWords Display Network (where there a lot more factors are responsible) vs the AdWords Search Network where keyword intent can be very obvious that it could lead to a conversion.

CPM Bidding (Cost Per Thousand Impression)

Only available for Display network campaigns (like remarketing), CPM bidding allows you to set target bids that accumulate after 1,000 impressions.

Google once allowed max CPM bidding, but has since changed it to what’s called Viewable Cost Per Thousand Impression bidding (vCPM).

CPM bidding doesn’t charge you for clicks, but it will charge you for impressions of your ads even if they’re shown below the fold (where a user never sees them).

Flexible Bid Strategies:

Image : Types of bidding strategies

There are five types of flexible bid strategies:

a) Enhanced CPC: Something we already covered earlier with the option to raise or lower bids by 30%.

b) Target search page location: If you found that your ads perform really well above organic search results or maybe on the sidebar, then this bid strategy will be fun for you to test out.

Here’s a look at the options you can set:

Image : Target search location

c) Target CPA: With target CPA bidding you can include as many or as few campaigns as you want to share the same CPA goals. Similar to what regular AdWords shared budgets do.

d) Target outranking share: Are you basing all your performance goals on how much you can outrank a certain competitor (strokes the ego, but can be dangerous)? Then this bidding strategy could help you out quite a bit.

Image : Target Outrank Sharing

By entering your competitor’s domain, you can tell Google how often you want to bid to outrank them, this is called the “Target outranking share”.

If you set your target outranking share to 50%, then Google will bid to outrank that specific competitor in 50% of the auctions.

e) Maximize clicks: This automated bid strategy is just like the automated CPC bidding.

Be aware that this could lead to a lower quality of clicks which could lead to lower quality conversions.

f) Target return on ad spend: Do you have a certain ROI you want to hit when it comes to your PPC agency spend?

Target return on ad spend (ROAS) is a percentage you can set so that your conversion values (something you set at the conversion tracking stage) or Google Analytics ecommerce revenue values, are taken into account. Let’s say you’d like a 7x ROI, then you’d set your target ROAS as 700%, as eBags did and succeeded with in this Google case study. This means that for every $1 you spend on clicks, you’re expecting $7 in return.

Conclusion:

This blog is altogether wisely for saving your money and properly utilizing it for running a campaign. I hope this could help all digital marketing experts to create their next Google AdWords campaign. If you still have any queries or may face in future related to bidding techniques or any, connect with our Digital Marketing experts who provide best seo services  & get it solved !

Let’s run a Google AdWords campaign.

New Era of Computing – “Internet of Things”

New Era of Computing – “Internet of Things”

Introducation

“Internet of Things” means network of sensors where data is exchanged, using different connectivity protocols, with systems.

define the Internet of Things as simply an interaction between the physical and digital worlds. The digital world interacts with the physical world using a large amount of sensors and actuators.

Sensors and actuators are devices, which help in interacting with the physical environment. The data collected by the sensors has to be stored and processed intelligently in order to derive useful conclusion from it. Note that we broadly define the term sensor; a mobile phone or even a microwave oven can count as a sensor as long as it provides inputs about its current state . An actuator is a device that is used to effect a change in the environment such as the temperature controller of an air conditioner.

Some examples you can relate it

1.Smart Homes:- The smart home is likely the most popular IoT application at the moment because it is the one that is most affordable and readily available to consumers. From the Amazon Echo to the Nest Thermostat, there are hundreds of products on the market that users can control with their voices to make their lives more connected than ever.

2. Connected Cars:- These vehicles are equipped with Internet access and can share that access with others, just like connecting to a wireless network in a home or office. More vehicles are starting to comeequipped with this functionality, so prepare to see more apps included in future cars.

Image 2 : Smart Wifi Speaker

Image 3: Nest Cam: door

 

Image 4: Amazon echo show: AlexaImage

Image  5: Google Wifi

Image 6: lyric:T5 wifi thermostat

Advantages:

1.Cost Savings:- IoT fundamentally proves to be very helpful to people in their daily routines by making the appliances communicate to each other in an effective manner thereby saving and conserving energy and cost. Allowing the data to be communicated and shared between devices and then translating it into our required way, it makes our systems efficient.

2.Communications:- IoT encourages the communication between devices, also famously known as Machine-to-Machine (M2M) communication. Because of this, the physical devices are able to stay

connected and hence the total transparency is available with lesser inefficiencies and greater quality.

3.Automation and Control:- Due to physical objects getting connected and controlled digitally and centrally with wireless infrastructure, there is a large amount of automation and control in the workings. Without human intervention, the machines are able to communicate with each other leading to faster and timely output.

4.Network:- IoT network benefits not one but all i.e. individuals, society,

stake holders of businesses etc. due to the fact that IoT network saves

time and money. IoT systems delivers faster and accurately with

minimum utilisation of energy. This improves quality of life.

Disadvantages:

1.Complexity: There are several opportunities for failure with complex systems.

For example, both you and your spouse may receive messages that the milk is over and both of you may end up buying the same. That leaves you with double the quantity required. Or there is a software bug causing the printer to order ink multiple times when it requires a single cartridge.

2.Safety: There is a chance that the software can be hacked and your personal information misused. The possibilities are endless. Your prescription being changed or your account details being hacked

could put you at risk. Hence, all the safety risks become the consumer’s responsibility.

How to implement applications using IOT:

Using iBeacon:

Now you can developing for Bluetooth Low Energy (BLE) devices on iOS using the Core Bluetooth framework, let’s turn our attention to iBeacons. Working with iBeacons is not that bad. It might feel a little unfamiliar because you’re working with a physical device outside the territory of your iOS Device. Actually pretty straightforward to developed applications with following sixes steps:

1.Create a CLLocationManager.

2.Authorize Core Location.

3.Create a CLBeaconRegion.

4.Start Ranging or Monitoring.

5.Catch any beacons that are detected and use them as needed.

6.Stop ranging the Beacon Region.

All the news was now about Arduino, Raspberry Pi, and making. Riding alongside these technologies were the Bluetooth Low Energy prototyping devices like iBeacons.

iBeacons are Bluetooth Low Energy devices, but their purpose is fairly straightforward. In briefly main points all they do is broadcast a set of numbers and a single strength measurement that lets your app determine how far away the device is.

As we know parts of the Zero-to-BLE series, Bluetooth Low Energy devices like to use UUIDs for identification, and iBeacons are no exception. When you purchase and configure an iBeacon, it will be identified by three pieces of data: the UUID, and then two other numbers which are just 16-bit unsigned integers that you can use for identification or categorisation purposes to group related devices that have the same proximity UUID. Those two integers are referred to as the major and minor values.

Here’s what’s interesting about the way this works: all of your

devices can share the same UUID, and then you can use the major and

minor values for the breaking up of the devices into smaller groups and

then into individual devices.

Using EddyStones:

The Eddystone library is built on top of the Cordova BLE plugin. The Eddystone plugin packages the BLE plugin and the required JavaScript libraries into one package for convenience.

Eddystone is an open, scalable BLE beacon format that allows developers to create contextually aware experiences on both Android and iOS devices. Eddystone devices have the ability to do many things at the same time. This is possible because Eddystone supports multiple types of broadcast signals, or in BLE terms, “frames”. Eddystone’s multi-frame support is major differentiator between the Eddystone and Apple’s single-frame iBeacon. Summary Eddystone frames:

1.Eddystone - URL (Physical Web) – This frame broadcasts URLs, allowing BLE devices to emit URL links to about location specific content.

2.Eddystone-UID – Broadcasts specific unique identifiers which native applications listen for to trigger context-aware notifications and deliver proximity-aware user experiences.

3.Eddystone-TLM – Broadcast telemetry information such as battery information, temperature, and many more.

Conclusions

Here, we can conclude that implementing IOT in mobile application makes developer build application out of the territory of physical device and simplifies the data tracking and monitoring of information. Connect world with digital applications to enhance real world problem.

Hope this will work for you.. and stay connected with for more.

www.webwingtechnologies.com

Need and Challenges in QA(Software) in Upcoming Era.

Quality Assurance is a process that ensures quality in the entire software development process.

Why do we need Quality assurance ?

A Quality Assurance system helps a company identify weaknesses and inconsistencies in the service or production at any project stage. It is a complex activity that has its place within the software development process. Quality assurance is most effective when implemented from the very beginning.

What is the main purpose of QA and how it helps during the process?

Software QA consists of ways to control software engineering processes and methods used to ensure quality. It has been proven effective to prevent system failures and reduce costs on the whole development process. The Software Quality Assurance process encompasses different activities and helps in:

1. Growing confidence in the system

2. Preventing weaknesses and defects

3. Providing comprehensive information about the level of quality

4. Defining the process requirements

5. Testing the system’s usability and operability

6. Providing an understanding between contractor and customer

7. All in all, software quality assurance is implemented to ensure that the final product complies with set requirements and standards.

If there lots of ready and optimized frameworks available in coding still we need QA process ?

I would like to ask, Why not ? As we know that we cant say that any software is complete even testing is done with maximum possible Scenarios. Day by day technical requirement are increasing and world moving towards complete automation in every sector so because of this to fulfill the customer requirement software industry will need to design strong strategy of Quality assurance.

Challenges in software Quality assurance:

The first challenge is quality assurance.  The tendency is to think that the testing team are the people responsible for QA. This is where the challenge comes in. The reality is that quality assurance is the responsibility of both development and testing. Both are actually parts of the same team. Shoving all quality control off on testing can cause bad blood between two elements that should be working together. It must be remembered that development can’t always account for everything and testing cannot increase quality, but only assure a minimum level. Development and testing must meet the challenge of working together from day one of the project.

Another challenge is recognizing usability problems as bugs. It’s very easy to dismiss certain types of usability problems because they don’t immediately stop software function. These problems may be something simple like printouts that are not as good as they could be or data presented in a non-optimum fashion. Such problems appear more as inconveniences that must be lived with, when they should be red flags. The key to overcoming this challenge is to put the user first at all times while using experienced testers who aren’t shy about reporting usability problems.

The third challenge is knowing when to use automation and when to test manually. There is a strong drive to push automation, as it is faster and can be less expensive under certain circumstances. However, automation can’t cover everything and there are times when there is no substitute for a skilled tester. Generally, the best time to start automated testing is after the software has been stabilized, to some extent, by manual testing.

There are a number of myths about testing that have to be overcome. A prominent myth is that software testing is not a specialized activity and can be done by the development team. However, testing and development are two different mindsets. There is a big difference between building a software application and intentionally trying to crash that application. These two mindsets don’t go together.

Putting testing in perspective is perhaps the single biggest challenge. No amount of testing can guarantee to find all the bugs in any system. This is why testing often continues beyond release. How long testing continues and how often retesting is done depends on the complexity and purpose of the software.

Testing is a vital part of the software development pipeline and it is the best way to assure long run performance which requires high quality skilled testers who can meet its many challenges.

Virtual and Mixed Reality the future of Computing

Virtual Reality

The definition of virtual reality comes, naturally, from the definitions for both ‘virtual’ and ‘reality’.

The definition of ‘Virtual’ is near and reality is what we experience as human beings. So the term ‘virtual reality’ basically means ‘near-reality’.

We know the world through our senses and perception systems. In school we all learned that we have five senses: taste, touch, smell, sight and hearing. These are however only our most obvious sense organs. The truth is that humans have many more senses than this, such as a sense of balance for example.

Virtual reality is an artificial environment that is created with software and presented to the user in such a way that the user suspends belief and accepts it as a real environment. On a computer, virtual reality is primarily experienced through two of the five senses: sight and sound.

Virtual reality (VR) will ultimately impact everything from real estate to retail and healthcare and education. Business meetings, conferences and concerts will soon all be held in virtual environments.

Applications of Virtual Reality

Business

Virtual reality is being used in a number of ways by the business community which include

• Virtual tours of a business environment

• Training of new employees

• A 360 view of a product Training

Training

• Virtual reality environments have been used for training simulators

• Examples include flight simulators, battlefield simulators for soldiers, paratroopingEngineering and Design

Engineering and Design

• VR is widely used in engineering and designing process

• It gives better understanding of the design and facilitates changes wherever necessary

• It helps to reduce the time and cost factor Examples: Building construction, car designing

Medical

• Healthcare is one of the biggest adopters of virtual reality which encompasses surgery simulation,

phobia treatment, robotic surgery and skills training

• VR finds its application in nursing, dentistry, health issues for the disabled

Entertainment

• The entertainment industry is one of the most enthusiastic advocates of virtual reality, most noticeably in

games and virtual worlds

• Virtual Museum e.g. Interactive Exhibitions

• Virtual theme parks

For more watch below video of “Virtual Reality” by Samsung Gear VR, (Source – Youtube, Channel – Samsung Mobile USA)

Mixed Reality

Mixed reality (MR) sometimes referred to as Merged reality is the merging of real and virtual worlds to produce new environments and visualisations where physical and digital objects co-exist and interact in real time.

Users gain a real-time view of actual surroundings combined with an overlay of intelligent virtual objects that allows for new interactions through gesture and voice based inputs.

Mixed reality augments the real world with virtual objects that aim to look as if they are really placed within that world. It locks their position according to real world objects (e.g. placing a virtual cat onto a real world table and having it remain there in augmented reality while the user walks around their house). Microsoft’s HoloLens, Magic Leap and the Meta 2 are all working towards this style of augmented reality, where virtual things do indeed look as if they are part of your real world.

To experience Mixed reality you need a headset that can also do simpler augmented reality things too like showing notifications and simple data in a way that is locked to your display, rather than the world. It is the bringing of virtual objects in a more realistic way into the user’s view that gets it into mixed reality territory.

For more watch below video of Mixed Reality, (Source – Youtube, Channel – Techcruch)

Also Augmented Reality is technology that combines virtual reality with the real world. The current world of augmented reality deals with live video imagery which is digitally enhanced with computer generated graphics.

Augmented reality apps are written in special 3D programs that allow the developer to tie animation or contextual digital information in the computer program to an augmented reality “marker” in the real world. When a computing device’s AR app or browser plug-in receives digital information from a known marker, it begins to execute the marker’s code and layer the correct image or images.

Conclusion

Virtual reality replaces your world with a virtual one. Augmented reality supplements your world with digital objects of any sort. Mixed reality seamlessly integrates digital objects into your world making it look as if they are really there.

7 Steps to Develop Good Test Strategy Document

              

      Test Strategy is very important for QA team. It defines the main goals that need to be achieved and the main measures used to implement these goals into reality.

Clearly articulated plan determines the scale of the project and helps team to take into account all the activities related to testing process. Unfortunately, many testers build such documents but don’t use it while test execution. Let’s try to contemplate the normal steps of test strategy document:

                                               Image : Test Strategy

                                                                                                     

STEP 1: SCOPE AND OVERVIEW

The next aspects should be covered on this stage:

• ascertain persons who should acknowledge, review and use this document.
• defining phases of the project in accordance with time-lines with specified in the test plan.
• other elements that can be included in this document at the discretion of its sides.

STEP 2: TESTING APPROACH

Define testing process, level of testing, roles and responsibilities of every team member.This step should be developed most carefully to avoid further messy in case if something going wrong. And the main issues that should be considered are:

• distribution of responsibilities among team,
• ascertain test owners, when to start, testing approaches, tool if applicable, etc.

STEP 3: TESTING ENVIRONMENT

The main questions that should be covered aimed at defining the next aspects regarding test dataTest environment setup should outline information about number of environments and required setup for each environment.

• Requirements – Defining test data requirements is equally important. Provide clear instruction on how to create test data  should be provided;
• Backup and restore strategy – Backup and restore process should define who will take backups, when to take backup, what to include in backup, when to restore database, who will restore it

So, try to choose people who will take backup, to detect when it should be taken and when to restore data.

STEP 4: TESTING TOOLS

Define test management and automation tools required for test execution. For performance, load and security testing describe the test approach and tools required. Mention whether it is open source or commercial tool and how many users are supported on it and plan accordingly.Now you need to choose all the tools will be used while test execution. Take into account whether it is commercial or open source tool, the scale of its community, etc.

STEP 5: RELEASE CONTROL

To ensure successful test execution, make sure your release management plan had been created thoughtfully. Thus, set build management process to know forward where new build should made available, deployed, when to get new build, etc.

STEP 6: RISK ANALYSIS

Try to foresee all the possible risks related to your project. Build a clear plan to avoid such risks and a contingency plan in case of realization of the risks.

STEP 7: REVIEW AND APPROVALS

The ready plan must be verified and confirmed by managers, team leads from system administration team, business team and development team. Also test strategy document can be updated with testing process latest changes.