How real costs of Google adwords are calculated?

Google AdWords is an advertising service by Google for businesses wanting to display ads on Google.

The AdWords program enables businesses to set a budget for advertising and only pay when people click the ads. The ad service is runned which is largely focused on keywords by digital marketing experts providing SEO services. AdWords is every marketer’s dream. It provides graphs, metrics and stats for every person who runs a Google AdWords campaign. Multiple metrics provide mountain of data with analytic where your ad was being viewed.

So let us go through important formulae in Google AdWords.

1. CPC: Cost-per Click

Formula: Total Spend / Total Number Of Clicks

CPC is the very basic calculation. Almost any business owner has an overview of how much they are willing to pay for a lead and this basic simple calculation gives them an idea of how much they are going to invest.

Also,

CPC = ( Adrank of the person below you / Quality Score ) + $0.01

2. CPM: Cost- Per Thousand Impressions

Formula: (Total Spend / Total Number Of Impressions) x 1000

CPM stands for ‘cost-per mille’ but is mostly commonly known as ‘cost-per-thousand impressions’. This metric makes us understand how it costs to get our advertise in front of the eyes of people.

CPM is useful to people operating both CPC and CPM campaigns. It gives a good insight into how many people are actually laying eyes on your advert.

3. CTR: Click-through Rate

Formula: Total Clicks / Total Number of Impressions

‘Click-through rate’ allows us to understand how many people are clicking on an advert also how many times it is being shown.

Click-Through Rate gives a useful insight about how well an advert is resonating with your target audience. Google depends heavily on this metric when interpreting Adrank (a metric used to assess the overall quality of an advert).

4. CPA: Cost Per Acquisition or Cost Per Conversion

Formula: Total Spend / Total Conversion

It examines the relationship between total advertising spend and the number of conversions the account achieves. Using CPA it is possible to set a figure on how much you are willing to spend on each sale, lead or action.

‘Cost Per Acquisition’, also known as ‘Cost Per Conversion’, is incredibly effective in evaluating the success of your bidding strategy.

5. CR: Conversion Rate

Formula: (Total Conversion / Total Ad Clicks) X 100

Conversion rate helps us understand how often an ad click results in a desired action.

In Adwords this is achieved by placing a piece of dynamic code on the relevant landing page. Adwords is then able to track how many times a click results in a conversion using the formula above.

6. ROI: Return On Investment

Formula: (Revenue – Cost) / Investment Cost X 100 (for %)

ROI tells how much benefit a business is getting from a specific ad campaign. It looks at the fundamental building blocks of a basic sale, taking into account total revenue and incurred costs. It is a percentile figure representing how well a campaign is performing.

7: Ad Rank

Ad rank = CPC Bid * Quality Score

A value that’s used to determine your ad position (where ads are shown on a page) and whether your ads will show at all. Ad Rank is calculated using your bid amount, the components of Quality Score (expected clickthrough rate, ad relevance, and landing page experience), and the expected impact of extensions and other ad formats.

Ad Rank determines your ad position — where your ad shows on the page in relation to other ads — and whether your ads are eligible to show at all.

8) eCPM:

The feective cost per 1000 impressions to determine what the actual CPM came out to be

eCPM = (Total Earnings / Total Impressions ) * 1000

9) Quality Score :

The feective cost per 1000 impressions to determine what the actual CPM came out to be

Qualty Score = (CTR, Adtext relevancy, Keyword relevancy, Landing Page ) + User experience

10) rCPM

The revenue general per 1000 impressions

rCPM = (Revenue / Total Impressions ) * 1000

Want to earn more through Google Ads?  Build your business website or mobile appswith us in minimum investments. Please keep visiting regularly for next part of Google AdWords blog. If you have any queries, questions or suggestions, please post it in the comments section below.

Step-by-Step Procedure to Implement AMP in Website

What is AMP ?

The AMP plugin was born out of a collaboration between Google and Twitter released in 2015.

Accelerated Mobile Pages is an open source initiative project designed to optimize faster mobile pages. It’s like taking a page that’s already mobile friendly and making it load quicker, by stripping it down to basics.Accelerated Mobile Pages (AMP) is an open source initiative project/platform aimed at helping publishers improve the speed and readability of their mobile content pages.

Faster Mobile Pages + Readable Content = Better User Experience

When launched, many publishers such as the The Economist, BBC, the Financial Times and Guardian News have implemented the initiative, so by now we can safely assume AMP is an innovation that’s worth considering for everyone who wants to stay competitive on the mobile web.

Here is the basic concepts in this video regarding AMP concepts and credit goes to Paul Bakaus

AMP pages are built with 3 core components.

AMP HTML: A subset of HTML, this markup language has some custom tags and properties and many restrictions. But if you are familiar with regular HTML, you should not have difficulty adapting existing pages to AMP HTML.

AMP JS: A JavaScript framework for mobile pages. The AMP JS library ensures the fast rendering of AMP HTML pages. For the most part, it manages resource handling and asynchronous loading. It should be noted that third-party JavaScript is not permitted with AMP.

AMP CDN: An optional Content Delivery Network, it will take your AMP-enabled pages, cache them and automatically make some performance optimizations. The Google AMP Cache can be used to serve cached AMP HTML pages.

In the above image, after searching ‘ban on currency’ following AMP pages are displayed with AMP symbol.

Steps to Create Your First AMP Page:

Below you’ll learn step by step that how to create a basic AMP HTML page, how to stage it and validate that it’s AMP compliant, and finally how to get it ready for publication and distribution. Go through the hyperlinks and learn the steps to implement AMP in your website.

• Create Your AMP HTML Page

• Include an Image

• Modify Presentation and Layout

• Preview and Validate

• Prepare Your Page for Discovery and Distribution
• Final Steps Before Publishing

How Will You Implement AMP in Your Website?

• AMP file has its extension(s) called as .amp.html.

• For starters, you will have to maintain at least two versions of any article page: The original version of your article page that users will typically see, and the AMP version of that page.

• Certain tags of HTML can’t be used. AMP pages have a normal HTML 5 doctype, <!doctype html>, so they are not distinguished from normal HTML this way. However, the main html element has a special attribute, <html ⚡>, featuring the Unicode character U+26A1, “HIGH VOLTAGE SIGN”.

• JavaScript is basically not allowed at all.

• Rewrite your site template to accommodate the restrictions. For example, all CSS in AMP must be in-line and be less than 50KB. Due to loading-intensiveness of custom fonts, they must be loaded using a special amp-font extension, in order to better control that loading.

• Multimedia must be handled specially. For example, images need to utilize the customamp-img element and must include an explicit width and height. (When converting a legacy website to an AMP template, this can be a major pain if the width and height attributes aren’t already being used). Additionally, if your images are animated GIFs, you need to use the separate amp-anim extended component.

<amp-img src=”welcome.jpg” alt=”Welcome” height=”400″ width=”800″></amp-img>

• Similar to images, there is a custom tag that must be used to embed locally hosted videos via HTML5, called amp-video. For embedding YouTube video, however — which the majority of web videos are — there is a separate extended component,amp-youtube.

• In order for Google (and other technologies supporting the AMP Project) to detect the AMP version of your article, you will need to modify the original version of the article page. The original article page must include the following tag, essentially a canonical tag for AMP pages:

<link rel=”amphtml” href=”http://www.example.com/blog-post/amp/”>

• The AMP Discovery page also mentions that some platforms that support AMP will require Schema.org meta data to specify the content type of the page. (Currently, “article,” “recipe,” “review” and “video” are listed as page type examples on GitHub.)

This is all about to implement AMP accelerated mobile pages with step by step procedure in your project to work on already mobile friendly webpages and making it load quicker in mobile devices. More blogs are on its way. All the best and stay tuned.

Motion UI- Makes Your Website Design to Breath

Motion UI includes pre-made effects as CSS classes. This includes transition effects to slide, hinge, fade, spin, and scale as well as a few built-in animations.
Foundation provides Motion UI library for creating UI transitions and animations and is used by Foundation components such as Toggler, Reveal and Orbit.

With the upgradation in the version of Motion UI, it works through flexible CSS patterns with all kinds of JavaScript libraries and enables seamless integration of animations into websites. So, webpages are no longer two dimensional and creating boring experiences.

With Motion UI developers can bring a webpage to life, by indulging to increase movement, and overall create a ‘living’ site. This website reacts and changes according to each individual user making happy.

Further, this blog will help you to create effects in your images and designing part.

How to Create Animations and Transitions with Motion UI

Quick Prototyping

To start with prototyping, you can edit the index.html file of the starter kit, or also create your own HTML file. You can build the layout by using the Foundation grid, but Motion UI also can be used as a standalone library without the Foundation framework.

There are 3 main types of predefined CSS classes in Motion UI:

a) Transition Classes – make it possible to add transitions, such as sliding, fading, and hinging effects to an HTML element.

b) Animation Classes – enable you to use different shaking, wiggling and spinning effects

c) Modifier Classes – work together with both transition and animation classes, and they let you adjust speed, timing, and delay of a movement.

Customization with Sass

Motion UI’s pre-made CSS classes use default values that can be easily customized with the help of Sass. There is a Sass mixin behind each transition and animation, that makes it possible to change the settings of the effect. This way you can easily create a fully custom animation or transition.

Customization won’t work with the starter kit though, you need to install the Sass version if you want to configure the effects according to your own needs.

To customize a transition or animation, at first you need to find the related mixin. The _classes.scss file contains the names of the compiled CSS classes with the respective mixins.

In our example we used the .scale-in-up attribute, and by taking a look at _classes.scss, we can quickly find out that it makes use of the mui-zoom mixin:

// Transitions
@mixin motion-ui-transitions {
  ...
  // Scale
 .scale-in-up  { @include mui-zoom(in, 0.5, 1); }
  ...
}

Using the same technique you can easily control every feature of an animation or transition by changing the values of the respective Sass variables.

Playing Animations and Transitions with jQuery

Motion UI includes a small JavaScript library as well that can play transitions and animations when a certain event happens. The library itself can be found in the starter kit in the motion-ui-starter > js > vendor > motion-ui.js path. It creates a MotionUI object that has two methods: animateIn() and animateOut(). The transition or animation bound to the particular HTML element (the <img id="boom"> tag in our example) can be triggered with jQuery in the following way:


$(function() {
  $(".button").click(function() {
   var $animation = $("#boom").data("animation");
   MotionUI.animateIn($("#boom"), $animation);
  });
 });

In the code snippet above, we accessed the data-animation attribute by using jQuery’s built-in data() method, then called the animateIn() method of the MotionUI object.

Here is the complete code and the result. We have used Foundation frameworks’s built-in button classes for the Click me button, and added basic CSS as well.

As Motion UI is quite flexible, you can also add and trigger transitions and animations in many ways.
As an example, in the example above we don’t necessarily need to use data-animation custom attribute, but can simply add the behaviour class with addClass() jQuery method to <img id="boom"> element in the following way:

$('#boom').addClass('scale-in-up');


Configuring Modifier Classes

Modifier classes controls the behaviour (speed, timing, and delay) of animations and transitions are configurable with Sass by modifying the values of the respective variables in the _settings.scss file.
After you make your changes perfectly, Motion UI will then use the new values as default in every animation and transition, so you won’t have to configure the related mixins one by one.


                Our graphics designers will be able to make this easily and more eloquently. Do you want to use it for making your website looking attractive? Consult with our website designing experts now!

Top Mobile Application Testing Tools

There are some standards of mobile automation tool which must meet in order to enhance your mobile QA. Mainly the tool must be easy to use. It must be as easy as possible to record an automated test script.

Android app development company needs to be run on both object web properties and native, making identification of the components of the app as consistent and precise as possible.It ought to easily connect to the cloud.

A) Perfecto Mobile

Perfecto Mobile is not based on WebDriver. It has a native UI based on a proprietary TCL-based programming language. This approch lets mobile app development companies tester's who are not programmers but who select behaviours from a simple, no-coading development enviornment and writw excepted results in simple english.

See more on https://www.perfectomobile.com/

B) MonkeyTalk

MonkeyTalk is open source Automation tool for Android and iOS. Hire iOS developers who make apps where it supports iOS 4.0 or greater and Android 2.2 or greater in MoneyTalk.

Monkey Talk has three components, they are

1) MonkeyTalk IDE – It is used for record/playback of test scripts

2) MonkeyTalk Agent – It is a library that must be added to enable the testing. There are different agents for different platform i.e. for android and iOS. The agents enable applications to record and play MonkeyTalk Commands.

3) MonkeyTalk scripts- It can be written in three forms they are,

a. In JavaScript form

b. In tabular form (i.e. in different cells)

c. In MonkeyTalk form (In single line format, one line considered as a one command)

C) Robotium

Robotium is an open source Android test automation framework. Hire an Android developer who works on Robotium which has full support for native and hybrid Android apps. Robotium works on Mac OS, Windows and Linux. Robotium Recorder creates Robotium test cases, Robotium Recorder is available as a plugin for Eclipse and Android Studio. The ADT Eclipse bundle can be downloaded fromthe Android developer website.

D) Appium

Appium is a small server written in node.js. An Android app development company uses Appium allows users to access their Android or iOS developers environment where they have the server running. Since Appium uses the WebDriver framework, it can run tests in any language that WebDriver supports. Webdriver is a popular Web API that   iOS app developers in Webwing Technologies  can program in many languages, including Ruby, Python, JavaScript and many more.

E) Ranorex

Ranorex is a commercial tool used by developers, hire an Android app developers who are aware with Ranorex Test Recorder, which offers a very simple approach to create automated test steps for desktop, web and mobile applications right from the start. Well-designed steps can be reused across multiple test cases and that saves time. Ranorex supports C#, VB.Net to enhance you recordings!

F) See Test

See Test is a commercial automation test tool, SeeTest Automation is a productivity tool that allows you to perform automation testing on mobile devices like Android, iOS, Windows and BlackBerry.

G) Sikuli

Sikuli is a opensource GUI automation tool. Sikuli automates anything you see on the screen. It uses image recognition to identify and control GUI components. It is useful when there is no easy access to a GUI’s internal or source code.

This blog is regarding ‘Best mobile app testing tools’ useful for Android developers and iOS developers who strive to make an engaging app.

 Please stay tuned to receive more blogs on mobile app testing & tools and post your feedback & comments in the below comment box.

Hire our dedicated PHP, Android and iOS Developer(s)

Advantages of hiring our in-house developer(s):

Hiring and working with dedicated developer(s) at Webwing Technologies makes project management easier as the development team is based in our organization. Our dedicated developers are able to envisage an idea from the scratch, build it up into a profitable digital product aligned with the business requirements.

We have a team of 60+ skilled resources and according to you requirement , we allocate dedicated developer(s) for your project.

Why to hire our dedicated resource service?

• Skill developer(s) will be allocated full time for your project.
• Our dedicated developer(s) works on client’s preferred time-zone
• Constant interaction with clients on daily basis.
• Client(s) can work with our developer(s) according to their priority
• Get regular progress report on daily and weekly basis.
• Our proactive dedicated developer(s) not only completes the given tasks but also provides better suggestions by understanding your business need and doing market analysis.
• We take care of everything about the project which helps client to focus on business goals & strategies.
• Our Dedicated Project Manager co-ordinates with developer(s) on daily basis to monitor the project and deliverables
• We maintain the proper documentation of project and kept it in centralized locations.
• We provide access of Project management tool to client for time tracking
• We follow flexible & Agile development life cycle
• We provide hourly,bi-weekly& monthly billing options

We have cost-effective dedicated service plans available for PHP, Android & iOS Developers. Please contact us to know more our plans.

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E-Mail: webwingtechnologies@gmail.com.

We would love to help you always.

Top 5 Benefits of Accelerated Mobile Pages (AMP)

AMP is an open source project designed to help web publishers create mobile-optimized content that loads instantly on all devices, according to Google.

There are a variety of advantages to using Accelerated Mobile pages. One of them consists of the upcoming mobile-friendly algorithm update Google plans on rolling out. No, this is not another version of last year’s Mobilegeddon. Rather an update to the existing mobile-friendly ranking algorithm that will most likely include Accelerated Mobile Pages. As consumer trends and patterns evolve based on needs, Google puts forth valiant efforts to adapt accordingly.

Let’s explore the key benefits of using Accelerated Mobile Pages.

The increase of rankings in websites:

When website pages developed with AMP offers great user experiences where the page load speed increases in faster level.In fact, through researches, it has been found that mobile users always abandon such websites which takes much time to load. The businesses that develop AMP would not get excellent experience but would also increase conversions in business.

AMP improves ROI:

AMP also supports technologies, networks, and formats.The aim is to offer the ads that are fast and the content should be good and should give the good experience to the viewers.This should also help the advertisers and also improve ROI.

AMP offers mobile friendliness and visibility:

AMP also offers improved search engine rankings.It offers mobile friendliness and the page load speed times are actually well-known ranking factors.AMP also improves the page loading and also mobile friendliness.In fact, websites that are developed with AMP gives a smooth experience than unresponsive sites.

AMP reduces bounce rates:

The readers would not stay at your site for longer, but it would help to reduce your bounce rate.This might not be the most important SEO ranking factor but low bounce rates are mainly helpful for the audiences to find something helpful.

AMP supports ADS:

Search results would mainly display the AMP symbols.The inclusion of this symbol also improves the search results.Users would also look for AMP pages that mainly offer faster loading times.In fact, google SERPs have also started showing the AMP content within the carousels which boosts traffics for the search terms mainly related to the content in AMP page.

In this blog we learnt the beneifits of AMP . So just hold on and keep your hands together for our next blog which will be how to implement AMP or procedure / steps how to implement AMP.

CMS Website Development – Advantages and Benefits

Content management systems like WordPress, Joomla, and Drupal are gaining popularity because of all the advantages a CMS based website has. From business owners to online content publishers, CMS development services have become the first choice of people planning to launch online ventures.

In this blog post, we are sharing the benefits and advantages of CMS website development by listing its most impressive features.

Money savings – When your website is built on WordPress, Joomla or any other CMS platform, you don’t need to pay every time you need some content or graphic updates. You can manage website media on your own and save large sum of money in the long run.

Amazingly affordable – CMS websites generate amazing benefits but this doesn’t mean they require huge investment. A simple CMS based website built on WordPress & Joomla usually costs less, but if you want to customize the design or put additional features to it, then it may cost a little more.

However, some web design & development companies have made CMS platforms that fit every site budget with their affordable CMS development services & packages.

Complete control – When you own a CMS based website, you don’t need to depend on some designer or developer for website changes. You can make most of the changes on your own and thus exercise complete control. This also eliminates waiting time for website updates as you can make the changes as per your convenience at any hour of the day.

Frequent website updates – Google loves websites that update content regularly. Content management system based websites offer the environment for frequent updates and make the website search engine friendly.

Trends in Mobile App Development for Businesses

It is not surprising for more and more consumers to own a mobile device today with progressive technology is going. The market is flooded with the latest iPhone, iPad, iPod, Androids and other mobile applications it becomes a daunting task for consumers to make informed choices.

Areas of contention

As more mobile devices come to market, there is a growing need for the most relevant and exciting mobile applications to meet different mobile devices available. Each consumer expects the “next big mobile applications” to adapt their mobile device. However, there are different points of contention with the new development of mobile applications.

The development of mobile applications is generated by many entrepreneurs and savvy technology companies trying to provide mobile applications needed for different mobile devices. It is not surprising that a good application might be already in the development process by another worldwide or in the street.

Intensive research should be undertaken to ensure that copyrights are not violated by any party. Improvisation ideas mobile application is necessary to ensure an unique offering in the market depending on the device and components.

Develop mobile applications brings the uncertainty of available users. A good mobile application would not take off if there are not enough users in the market to support its existence; let alone a second or third generation request. A mobile application development should have a targeted audience regardless of the environment.

Specifications

Mobile applications can be easily developed by those who are tech savvy and creativity in developing solutions for portable devices. The right features should be available on the mobile device to take advantage of applications developed; One such feature is a mobile multi-language application that could attract more users than a single multilingual applications.

It is generally not possible to develop an application to run on all mobile platforms. The most modern mobile device has not yet reached that flexibility and dynamic platform at this point in time. Various devices today run on different platforms that allow different applications to be developed and installed. Different technologies are used to protect the brand and the image of a particular mobile device.

Several mobile platforms are targeted for a single mobile application in the near future where the architecture is handled appropriately according to the application. It would be research and development efforts by market researchers and developers on the development of mobile applications.